The boy who would be King: Prince William's life in the royal spotlight
When Prince William presented his bride-to-be Kate Middleton to the world last week, it was very clear this was a man who knows his own mind.
He had ignored pressure to get engaged, waiting for when he felt the time was right to ask Kate to marry him.
He chose when he would announce it, and even selected the journalist for their first interview as a couple – his friend Tom Bradby.
And it seems that when it comes to his wedding, the second-in-line to the throne has started as he means to go on.
William seems determined to do things his way – and more than anything he wants his nuptials to feel like the joining together of two people who are in love rather than a overly formal state occasion.
A member of his close circle tells the Daily Mail: "Nothing troubles him more than the thought of the Middletons feeling overwhelmed by the occasion.
"To him, the joy of Kate's family on her wedding day is more important than his own family's."
It's steadily emerging that William wants to take charge with matters concerns his wedding.
He rejected officials' suggestions that a date in the summer would be best, because of considerations about the weather - preferring to tie the knot as quickly as possible.
He has also apparently insisted his own staff lead the planning, rather than the Queen's or Prince Charles', so that Kate's parents Michael and Carole can be involved and informed every step of the way.